21 year-old singer-songwriter Sam Olyott today shares his debut single ‘Cold Toast’. The song represents an impactful introduction from the Liverpool artist, who is preparing to share much more music throughout the course of 2022.

‘Cold Toast’ showcases a soulful singer-songwriter with all the talents required to establish a status as one to watch. While ‘Cold Toast’ is undoubtedly a break-up song, Sam has crafted it in a way which uses the small details of how his life has changed as a more personal representation of those overwhelming emotions. The production perfectly suits his confessional style too, deploying little more than the warmth of live guitar, bass and percussion.

Sam wrote ‘Cold Toast’ with Mark Vallance and Teddy Gristle who also produced the track. Sam launches the single with a live acoustic performance of the track filmed in Liverpool.

Sam says, “I really enjoyed writing Cold Toast. I think it’s one of the best songs I’ve written so I hope you like it”

Sam first started busking in Liverpool city centre when he was just 14-years-old. He would head into town with his dad to claim the best busking spot at 6am and would wait around outside until 10am when shoppers finally started to flood into the area. 6 years on, you’ll still often find him on Church Street, giving impromptu performances to impressed passers-by. You might find him playing his own takes on recent hits alongside classic standards such as ‘Somewhere over the rainbow’ or ‘You’ll Never Walk Alone’. His rendition of the latter became so well known locally that he was invited to perform as part of Liverpool FC’s community Christmas event inside the Sir Kenny Dalglish Stand at Anfield.

Realising his growing popularity, Sam took to social media to put his local performances on a worldwide stage. The reaction was just as big, as he amassed 1.2 million views on YouTube. All along, his goal was to write and release his own original music – and that’s a dream he is starting to realise with ‘Cold Toast’. His first ever promo photo also nods to his upbringing in Liverpool, with Sam pictured leaning on the famous gatepost at Strawberry Field.

Who were your musical influences growing up?
Growing up, I had a few different musical influences. Artists like John Mayer and Passenger have influenced me a lot, but my biggest influence is my Dad! He also sings and used to tour with his bands across Europe. Since I could sing my first words he’s been teaching me, guiding me and doing all he could to help me get my dream! I wouldn’t be here without him 🙂 

Tell us about your new single Cold Toast
Cold Toast is a song about lost love. It represents the feeling of being left behind. It’s a sad song but still feels positive as it’s got a cool groove to it.. I love it and hope you do to 🙂 

When did you first start busking and how has it influenced who you are now as an artist?
I first started busking when I was 14 years old.. It’s taught me so much! Busking has given me the opportunity to play to honest audiences and the fact that I’ve been able to gather crowds is something I’m really proud of! I’d say busking has created the desire within me to tour and play live shows to as many people as possible! I can’t wait to get started 🙂 

Describe your music in 3 words  
Honest – Vulnerable – and I hope its unique – sorry that’s more than three words!

If you could collaborate with any other artist – who would that be? 
John Mayer, Bruno Mars, Donovan Woods  

Where do you get your inspiration from when writing songs? 
Real life experiences! Everything I write comes from things that have happened/ are happening in my life.. Writing songs is my way of expressing myself and the things I’m feeling  🙂 

If you had to be remembered for one thing apart from your music what would you want it to be?
Wow, this is a deep one, I want to be remembered as a good man. 

How do you like your toast?!
I love golden buttery toast 😉

By Siân Parker